Simon is a service designer who is passionate about design and its ability to make a real difference to people’s lives. He has a simple mission – to build networks for social change. He is interested in finding innovative solutions to the most pressing social issues and believes that the public and social sector can no longer afford to deliver one size fits all services which address a perceived need, and have to work with partners to design new types of service which develop communities by treating citizens as customers, understanding their wants and needs but also focusing on their own capabilities.

Prior to joining Bromford as a Lab Designer in May 2017, Simon founded the Shropshire Council Innovation Lab whilst working as part of the Council’s in-house Service Design Team @Design_Shrops. Simon has developed a wide and diverse portfolio of projects including designing new approaches to adult social care, improving health outcomes for citizens, designing new ways of managing household waste, and finding ways to mainstream the use of design thinking to address tricky social challenges. He has delivered keynotes and taken part in panel discussions at several European conferences which have addressed the use of Service Design in Government, and he regularly tweets and blogs on the subject. Simon is also the founder of Service Jam Shrewsbury, the Shrewsbury chapter of the Global Service Jam movement @GSJShrewsbury.

Simon likes to tweet @simon_penny. You can also find him on LinkedIn or read his CV here.